There comes a point for labels, managers, and agencies where it makes less sense to continue paying other companies to playlist your music, and it makes a lot more sense to flat out own a playlist empire that you control, which you can add as much music and as many artists to as you want. And now you can.
We've perfected the art of building playlist networks to grow large groups of similar artists at once, and now we're here to partner with you to build yours. We've grown our TAC playlist network to over 300k+ followers (growing by 100k-200k+ per year), and we've leveraged it to build a brand recognized throughout the CCM community and we've generated INSANE Spotify results for our artists.
But here's the thing, playlists aren't just playlists; they're status and leverage. Just like a website, playlists are digital real estate that act as effective funnels within your music business, and when used correctly, can provide a constant stream of artists and companies reaching out for help, which grows your email lists, client bases, etc. Plain and simple, music businesses with successful playlist networks have a MAJOR advantage over those that don't, and we want to help you be one of them.
We've generated millions of streams for our artists, triggered the algorithms and created profitable and sustainable revenue streams, and we've used our network to gain shows, collaborations, lucrative publishing deals, and other invaluable opportunities for our artists. (Check out our Case Study results, HERE.) Plain and simple, Anthem Platinum is your fastest and easiest shortcut to owning your own playlist network, and our team is excited to partner with you. Here's how:
The Process:
1) 1-2 marketing experts on our will schedule a consult and dive into your current label/management/band situation, talking strategy and goals of your business.
2) If we feel like a partnership is a great fit for everyone, we'll move forward with an agreement.
3) Our team will then begin setting up, creating, testing, running, and managing all your custom marketing campaigns within our Facebook Business Ads Manager Account, including creating the marketing content, while coaching you on what to do on your end with your Spotify profile.
4) Occasionally we can jump on a call to discuss performance, goals, funnel building around your playlist network, and ideas and opportunities for further growth within your brand.
Benefits:
- You own and control your own playlist network
- You grow ALL your artists' music together at once, as fast as you want
- You can push an artist's ENTIRE catalog at once (Trust us, this works really well)
- You leverage your playlist network for lucrative new deals, like signing new artists
- You don't have to rely on pitching and paying for expensive placements, saving you money
- You trigger the Spotify algorithms for your artists and unlock passive streaming income, FASTER
- You boost your artists' new releases, immediately on release day
- Combining your playlist network with Spotify Discovery Mode yields substantial results
- You can focus your attention on managing and growing your artists and teams, while your network and reach grows under our management
- You get 10% off all One-Off campaigns
Pricing:
$1,750/month + ad spend -- 18 month contract (discount of $3k-$6k per year)
$1,999/month + ad spend -- 12 month contract (discount of $1,500 per year)
$2,250/month + ad spend -- 6 month contract
Note: These price points account for TAC's time, effort, team, management and experience. You will need additional funds to go into your custom ad campaigns, ideally between $300 and $1,000 minimum per month (you can go up to $5k per month if you wish!). (Ex: you pay $1,999 per month, plus an additional $1,000 for your marketing campaigns each month, for a monthly total of $2,999.) The larger the budget and the longer the time frame, the more success this will generate.
Important: There is a nonrefundable submission fee of $10.
Results Estimates:
We can get you playlist followers at an acquisition cost between $.10-.20 per follower, and we primarily focus on US and European audiences. This works for ALL genres.
Here’s what those projections would look like across 6 months, 12 months, or 18 months with varied budgets:
6 months:
$500 per month (ad spend) = 2.5k followers - 5k followers per month (at .2 - .1 per) = 15k - 30k total followers in 6 months
$750 per month (ad spend) = 3,750 followers - 7.5k followers per month (at .2 - .1 per) = 22.5k - 45k total followers in 6 months
$1,000 per month (ad spend) = 5k followers - 10k followers per month (at .2 - .1 per) = 30k-60k total followers in 6 months
$2,000 per month (ad spend) = 10k followers - 20k followers per month (at .2 - .1 per) = 60k-120k total followers in 6 months
$5,000 per month (ad spend) = 25k followers - 50k followers per month (at .2 - .1 per) = 150k-300k total followers in 6 months
12 months:
$500 per month (ad spend) = 2.5k followers - 5k followers per month (at .2 - .1 per) = 30k - 60k total followers in 12 months
$750 per month (ad spend) = 3,750 followers - 7.5k followers per month (at .2 - .1 per) = 45k - 90k total followers in 12 months
$1,000 per month (ad spend) = 5k followers - 10k followers per month (at .2 - .1 per) = 60k-120k total followers in 12 months
$2,000 per month (ad spend) = 10k followers - 20k followers per month (at .2 - .1 per) = 120k-240k total followers in 12 months
$5,000 per month (ad spend) = 25k followers - 50k followers per month (at .2 - .1 per) = 300k-600k total followers in 12 months
18 months:
$500 per month (ad spend) = 2.5k followers - 5k followers per month (at .2 - .1 per) = 45k - 90k total followers in 18 months
$750 per month (ad spend) = 3,750 followers - 7.5k followers per month (at .2 - .1 per) = 67.5k - 135k total followers in 18 months
$1,000 per month (ad spend) = 5k followers - 10k followers per month (at .2 - .1 per) = 90k-180k total followers in 18 months
$2,000 per month (ad spend) = 10k followers - 20k followers per month (at .2 - .1 per) = 180k-360k total followers in 18 months
$5,000 per month (ad spend) = 25k followers - 50k followers per month (at .2 - .1 per) = 450k-900k total followers in 18 months