Jason Braun and Joey Cobra first met in college (originally as architect majors) when they partnered up to create the world's greatest dueling electric guitar show for their school talent competition (which they'll tell you was rigged... bc they lost 😆).  Soon after, they both switched to Music Business and Entrepreneurship majors, and a few years later, after both moving to Nashville to work in different sides of the music industry, they both became members and owners of the same band, Mass Anthem.  In 2020, after being passed on by record labels and having every show canceled during covid, they seized the opportunity and spent their time off the road learning how to grow artist brands and effectively market music to substitute live show income.  As they slowly cracked the streaming growth code, more and more artists began to reach out for help with their music, so they launched their full-service music marketing agency and record label, The Anthem Co., and have since helped over a thousand other artists grow their careers.

With over 20 years of combined experience across the music industry, and a passion for disrupting the status quo, Jason and Joey (aka 'The Anthem Guys') teamed up to create something which empowers both established and emerging artists.