
About Us
The Anthem Co was born out of necessity. Our founders, Jason Braun and Joey Cobra, were artists facing the same challenges most independent artists encounter: investing time and money into their craft yet struggling to get their music heard. Frustrated by the lack of effective music promotion options and label resources, Jason and Joey set out to create the solution they wished they had, and in the process, they scaled their band Mass Anthem (and now also Anthem Worship) to become some of the highest streamed, independent CCM artists in the world on Spotify.
Here at The Anthem Co, we specialize in music marketing, collaborations and record deals, and branding and career growth strategies. We’ve generated hundreds of millions of streams for our artists since 2020, so if you’re looking to win in the modern music industry, we can help.
More about the founders
Jason and Joey first met in college (originally as architect majors) when they partnered up to create a dueling electric guitar show for their school talent competition (which they'll tell you was rigged... bc they lost). Soon after, they both switched to Music Business and Entrepreneurship majors, and a few years later, after both moving to Nashville to work in different sides of the music industry, they both became members and owners of the same band, Mass Anthem. In 2020, after being passed on by record labels and having every show canceled during covid, they seized the opportunity and spent their time off the road learning how to grow artist brands and effectively market music to substitute live show income. As they slowly cracked the streaming growth code, more and more artists began to reach out for help to do the same, so they launched their full-service music marketing agency and record label, The Anthem Co., and have since helped thousands of other artists do the same.
With years of combined experience across the music industry, and a passion for disrupting the status quo, Jason Braun and Joey Cobra (aka 'The Anthem Guys') teamed up to create something which empowers both established and emerging artists. Scroll down to meet the founders.
Meet The Founders

Jason Braun
Co-Founder, Head of the Mainstream Music Division and Marketing

Joey Cobra
Co-Founder, Head of the Christian Music Division and Operations