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A Guide To Our Marketing Services

There’s now over 100k songs released PER DAY across Spotify, which means you can’t just rely on high quality songs to naturally stand out and get traction on their own like they used to.  You need powerful and effective marketing to gain algorithmic and playlist traction right out of the gate.

That's why we offer a comprehensive suite of marketing services, guaranteed to increase exposure and help to grow your following. 
 

Here's How We Market

Based on our experience, you need 3 things to effectively win on Spotify as an independent artist: ​

  1. Short term, direct traffic Spotify campaigns to quickly boost new or priority releases and send your ideal audiences and fans directly to your songs within Spotify 

  2. Long term, genre specific play-listing u can count on 24/7 to push your older or priority music

  3. Collaborations with bigger artists and bands in your genre 

 

We’ve found doing these 3 things consistently at the same time is the "holy trinity" for quickly breaking artists on Spotify, especially when combined with Discovery Mode and advanced Editorial Pitching, because it quickly gives Spotify all the perfect listener data to boost the algorithm for your music and organically grow your audience. And the best part is you don’t need a large social media following to hit on Spotify; just good music and this marketing strategy! (Want proof?  Check out our case studies!)

 

We’ve built all our marketing features around these 3 core needs:

  1. Short term, direct traffic campaigns (aka one-offs) - available for all genres 

  2. Long term playlist promotion - Currently CCM/Worship genres only 

  3. Collaborations - Currently CCM/Worship genres only

Why focus so heavily on Spotify? 

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  1. Spotify is the easiest streaming platform to independently grow a fan base and passive income on to then leverage for more industry opportunities, like booking deals, higher paid show rates, sync deals, pub deals, label deals, collabs with bigger artists, etc. 

  2. Spotify is by FAR the fastest growing streaming platform with over 500 million monthly users, which means an endless supply of new fans and audiences waiting to discover your music.

  3. Spotify success often spills over into the other streaming platforms like Apple Music, Amazon, etc., 

  4. Spotify gives you all the music data and listener analytics via Spotify for Artists to help you further understand and grow your audience (which can be used as fantastic leverage for more opportunities!)

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Our strategy is always to first break an artist on Spotify and then use the passive streaming income to self-fund more music and marketing, and THEN we focus on growing other things like Apple Music/Amazon Music and Social Media (Youtube/FB/IG/TT) with the additional income.  Sustainability is key.

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Where to Start

Christian Music Artists

1. Start with Spotify Ad Studio Campaigns - Focus on getting tons of ideal listener data from these direct marketing campaigns which target fans of other popular Christian Artists and send them directly to your song(s) of choice

2. Long-term play-listing - Then add getting your music on genre specific playlists for long periods at a time! (it's important to make sure the playlists are specific to CCM and only have other CCM artists on them, especially when just getting started as a new artist.)

3. Collaborate - Leverage your streaming and monthly listener growth to collaborate with more successful artists in your genre (again, it's important they are in your specific genre)

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Indie, Pop, Rock, Country Artists (and all other genres)

1. Start with Spotify FB/IG Stream Campaigns or Spotify Ad Studio Campaigns - Focus on getting tons of ideal listener data from these direct marketing campaigns which target fans of other popular artists in your genre and send them directly to your song(s) of choice

2. Playlist Campaigns - Once the algorithm understands your sound, utilize additional playlists (it's important to make sure the playlists are specific to your genre and have similar artists on them, especially when just getting started as a new artist.)

3. Collaborate - Leverage your streaming and monthly listener growth to collaborate with more successful artists in your genre (again, it's important they are in your specific genre)

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1. SHORT-TERM PROMO (All Genres)

We recommend you start by using any combination of One-Off Campaigns to boost your new releases or highest performing/priority songs.

 

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2.  LONG-TERM PROMO (CCM/Worship Artists ONLY)

Then, we recommend adding in consistent, long-term Spotify marketing via ArtistPool (1 song) or Advanced Marketing (2+ songs). The consistent, year-round marketing growth of ArtistPool/Advanced Marketing paired with the direct and intentional boosts of One-Offs makes them a powerful marketing combo!

3.  COLLABORATIONS (CCM/Worship Artists in advanced marketing ONLY)

Finally, we encourage all our advanced CCM/Worship artists to do a collaboration with Mass Anthem and Anthem Worship to quickly bring new CCM fans and audiences to their music profiles. (Similar to how Elevation Worship or Hillsong Worship launch brand new artists to their fans). These collabs have been WILDLY effective when combined with one-offs campaigns and long-term playlist campaigns.

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Note: You are free to use any of our marketing features in any order you like, but we've seen really incredible results using the order above! (Check out our Case Studies)

One-Off Campaigns

Perfect for all genres!

Quickly dump more fuel on the fire with our One-Off Promotions below!  Think of One-Offs as our à la carte menu, offering features you can pick and choose to run at any point, as many times as you like.  No limits. Select your One-Off below!

One-Offs ALL

LAUNCH Spotify Playlist Promotion 🚀 (POPULAR) 

The Spotify Launches are designed to complement our year-long Spotify marketing features (ArtistPool and Advanced Marketing), and they stretch beyond our in-house playlist network to include other reputable curators inside AND outside our TAC Playlist Network.

 

Playlists help your music to stand out like nothing else. Landing on the various types of Spotify playlists will expose your music to a new audience and first-time listeners. We will plan your Spotify promotion campaign based on the genre and mood of the song to get you the best possible results and maximum exposure. We’ll pitch your music to real and organic playlists, to get the best out of your song, and we won't stop pitching til we achieve our desired results. You will receive a detailed report, which includes all playlists names, amount of followers and direct links to the playlists.

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Pricing:

  • 50K FOLLOWER REACH CAMPAIGN:   $200

  • 100K FOLLOWER REACH CAMPAIGN: $400

  • 250K FOLLOWER REACH CAMPAIGN: $825

  • 500K FOLLOWER REACH CAMPAIGN: $1,250

Spotify Playlist

Spotify Ad Studio Promotion (POPULAR)

The Spotify Ads Studio is a relatively new tool in the market for musicians. Spotify ads will help increase streams and will send listeners that are on Spotify directly to your profile or track or album link. Our campaigns not only grow your streams and monthly listeners (and usually followers) but they also have a great impact on the algorithm. 

 

Note: think of these like running FB ad campaigns, except they’re running within Spotify to Spotify users.  You get to choose which Spotify artists have a similar sound/style to your music, and then their fans and listeners will be the ones to hear your ads and convert into your fans and listeners!  This is a very powerful tool.

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Pricing:​

  • 20-25K STREAM CAMPAIGN:         $1,000

  • 50-55K STREAM CAMPAIGN:         $1,800

  • 100-120K STREAM CAMPAIGN:     $2,750

  • 200-250K STREAM CAMPAIGN:     $4,500

  • 500k-550K STREAM CAMPAIGN:   $7,250

  • 1M+ STREAM CAMPAIGN:             $12,500

Ad Studio Spotify

Spotify Facebook/Instagram Promotion (POPULAR)

Facebook and Instagram ads are one of the most powerful tools for marketing music. You can use them to get more streams on Spotify and other streaming platforms and grow your following. However they can be complicated to run. Our team of experts will run your campaign from start to finish with guaranteed results! By sending all the traffic to your Spotify page/song link we will increase the amount of monthly listeners, streams, saves, and fans in general.  NOTE: these campaigns often have a tendency to make songs chart on Spotify!  (See 'Past Results' on the FB/IG page for proof)

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Pricing:

  • 10k-15K STREAM CAMPAIGN:     $425

  • 20k-25K STREAMCAMPAIGN:      $700

  • 30k-40K STREAM CAMPAIGN:     $950

  • 50k-60K STREAM CAMPAIGN:     $1,425

  • 100k-150K STREAM CAMPAIGN: $2,900

  • 250k-300K STREAM CAMPAIGN: $4,000

  • 500k-750K STREAM CAMPAIGN: $7,500

IG/FB

Ultimate Spotify Bundle (SAVE $200-$325)

A powerful combo of our most effective Spotify One-Off campaigns.  Artists who use the Ultimate Spotify Bundle have gotten vastly better results than those who use just one of the marketing features separately. 

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OPTIONS:

  • Double Whammy: 100k Follower LAUNCH (Spotify Playlists Campaign) + 20k-25k stream Spotify Ad Studio Campaign: $1,199 (Save $200)

  • Triple Threat: 100k Follower LAUNCH (Spotify Playlists Campaign) + 20k-25k stream Spotify Ad Studio Campaign + 10k-15k Spotify FB/IG Campaign:  $1,499 (Save $325)

BUNDLE

Youtube Promotion

One of the fastest and most cost-effective methods of gaining views for your music and videos on YouTube is Youtube ads. YouTube ads enable your music and videos to appear in front of millions of people without breaking the bank. Our team has worked on thousands of youtube campaigns and know how to get you the best results for the lowest costs.

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Pricing:

  • 4k-8K VIEW CAMPAIGN:         $275

  • 10k-15K VIEW CAMPAIGN:     $400

  • 20k-30K VIEW CAMPAIGN:     $775

  • 55k-75K VIEW CAMPAIGN:     $1,250

  • 85k-100K VIEW CAMPAIGN:   $1,600

  • 200k-250K VIEW CAMPAIGN: $2,800

  • 450k-500K VIEW CAMPAIGN: $4,500

  • 1M+ VIEW CAMPAIGN:           $8,250

  • Need a year-long campaign? Check out our discounted rates HERE!

Youtube

TikTok Promotion

Paid ad campaign setup, managed, and reported on by our team of short-form experts. Guaranteed paid views from FYP page which will convert to more views and engagement for any artist in any genre.

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Pricing:

  • 5k-20K VIEW CAMPAIGN:       $350

  • 15k-75K VIEW CAMPAIGN:     $700

  • 30k-150K VIEW CAMPAIGN:   $1,200

  • 60k-300K VIEW CAMPAIGN:   $2,100

  • 163k-650K VIEW CAMPAIGN: $4,250

Tiktok

Radio Promotion

With music promotion to 5 continents, 180 countries, and over 250,000 stations, no other radio promotions service comes close to our target audience size.

Our stations are primarily real FM radio stations. These stations have been carefully added through years of building relationships with radio programmers.

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Pricing:

  • Tier 1: $6,750

    • ​3 Month Radio Campaign

    • Network of 250,000+ Radio station in 180 Countries

    • 24/7 Tracking Link

    • Top 40 Charting on World Indie Music Charts with over 9500 Guaranteed Spins

    • Top 40 Charting on Europ's Indie Top 20 Charts with over 5500 Guaranteed Spins

    • Submissions to US Top 20 charts

    • 5 Magazine and Blog Reviews

  • Tier 2: $8,250

    • ​3 Month Radio Campaign

    • Network of 250,000+ Radio station in 180 Countries

    • 24/7 Tracking Link

    • Guaranteed 700+ USA Spins per week for 8 Weeks (5600+ Spins) Guaranteed to achieve Top 50 US

    • charting on Digital Radio Tracker charts.

    • Includes weekly tracking report and spin reports.

    • Top 40 Charting on World Indie Music Charts with over 9500 Guaranteed Spins

    • Top 40 Charting on Europe's Indie Top 20 Charts with over 5500 Guaranteed Spins

    • Guaranteed placement on Cashbox Charts and Record World Magazine Charts

    • Submissions to US Top 20 charts

    • 5 Magazine and Blog Reviews

  • Tier 3: $9,999

    • ​3 Month Radio Campaign

    • Network of 250,000+ Radio station in 180 Countries

    • 24/7 Tracking Link

    • Guaranteed 1,200+ USA Spins per week for 8 Weeks (9600+ Spins)

    • Guaranteed to achieve Top 30 US charting on Digital Radio Tracker charts.

    • Includes weekly tracking report and spin reports.

    • Top 40 Charting on World Indie Music Charts with over 9500 Guaranteed Spins

    • Top 40 Charting on Europe's Indie Top 20 Charts with over 5500 Guaranteed Spins

    • Guaranteed placement on Cashbox Charts and Record World Magazine Charts

    • Submissions to US Top 20 charts

    • 5 Magazine and Blog Reviews

Note: If you're a manager or label with multiple artists, contact us for a free call to lock in your 10% off discount on all marketing services!

Radio

Longer-term Spotify Campaigns

If you're looking for consistent Spotify Playlist marketing campaigns that are proven to trigger the algorithm over longer periods of time (3 to 18 months), check out ArtistPool & Advanced Marketing below!

ArtistPool (Spotify Playlisting) - CCM/Worship/Christian Pop Artists ONLY

Your days of stalking and spamming curators on Instagram are over. (You're welcome.)  We handle all curator pitching and networking to offer consistent streaming and genre-specific play-listing for 1 song at a time (for one year) to your ideal audience via our TAC Spotify playlist network with 300k+ followers, which has proven to trigger Spotify algorithmic playlists like discover weekly and radio, often boosting monthly listeners, followers, and revenue.  Swap out old songs with new releases at any time, free of charge, via Song Swap, which means new music gets heard immediately.

 

$1,000 for 1 song slot, for 1 year (yearly recurring subscription)

ArtistPool

Advanced Marketing (Spotify Playlisting) - CCM/Worship/Christian Pop Artists ONLY

Your days of stalking and spamming curators on Instagram are over. (You're welcome.)  We handle all curator pitching and networking to offer consistent streaming and genre-specific play-listing for 2-10+ songs at a time to your ideal audience via our TAC playlist network with 300k+ followers, which has proven to trigger Spotify algorithmic playlists like discover weekly and radio, often boosting monthly listeners, followers, and revenue. Swap out old songs with new releases at any time, free of charge, via Song Swap, which means new music gets heard immediately.  

 

There’s three Advanced Options: 

 

  • Anthem Silver (2 priority songs marketed across TAC's Playlist Network)

    • 12 months - $350 paid per month for 12 months, contract required (Recommended) + Includes Anthem Collab

    • 6 months - $2,399 (paid upfront in full)

    • 3 months - $1,349 (paid upfront in full)

 

  • Anthem Gold (10 total songs marketed - 4 priority songs marketed across TAC's playlist network, plus 30% of the monthly budget is used every month to run a custom marketing campaign to promote all 10 of your songs, via a playlist based off your ideal listeners and ideal similar artists.) 

    • 24 months - $999 per month, contract required + Includes Anthem Collab

    • 18 months - $1,099 per month, contract required (Recommended) + Includes Anthem Collab

    • 12 months - $1,199 per month, contract required + Includes Anthem Collab

    • 6 months - $1,499 per month, contract required

 

  • Anthem Platinum (Unlimited songs) - We help you grow and leverage your own playlist network. (Ideal for Labels and Managers with multiple artists and lots of music.)  Email us if interested in this!

    • 18 months - $1,750/month + ad spend, contract required

    • 12 months - $1,999/month + ad spend, contract required (Recommended)

    • 6 months - $2,250/month + ad spend, contract required

Note: If you're a manager or label with multiple artists, contact us for a free call to lock in your 10% off discount on all marketing services!

Advanced Marketing

Have questions?  These will help. 

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